An Ohio State University student identified only as AJ has found himself the subject of a public humiliation after texts, which show him attempting to cheat on his girlfriend, were posted on social media.
According to The Daily Mail, another student spotted the interaction and shared a picture of the text exchange on the campus's public channel, The Buckeye Snap. Only a few hours later, the image had made its way to Twitter, prompting responses from users around the world proclaiming "F*** AJ." Snaps poured in from the top of Mount Everest, Canada, South Korea and New York City.
AJ was tracked down and his full name was eventually shared by the original poster to avoid implicating other men named AJ, leading to his various other social media accounts being widely shared. People also began sharing images of the offending AJ with his girlfriend, who was identified by the name Allie.
The original post wound up being shared 20,000 times within 12 hours.
Fans of the growing meme also noted a strange coincidence: back in 2007, a song was recorded by the artists Aly and AJ with the name "Potential Break Up Song."
Here's some of the responses to the AJ kerfuffle from social media:
Whether AJ and Allie's relationship survived the ordeal is unclear.