Walmart Faces Backlash After Advertising Guns As Back-To-School Item: 'Own The School Like A Hero'

“What’s seen in this photograph would never be acceptable in our stores."

Images of a shocking and distasteful Walmart product display, which showcased firearms in the store's back-to-school section, have prompted the company to offer an apology to customers.

According to The New York Times, images of the display began circulating on social media before Walmart addressed the situation.

“What’s seen in this photograph would never be acceptable in our stores,” Walmart said in a statement. “We regret this situation and are looking into how it could have happened.”

On Wednesday, Walmart's social media team determined that the sign had appeared at a store in Evansville, Indiana, and that it has since been removed.

On Thursday evening, a Walmart spokesperson told The Times that it was possible the image had been "digitally enhanced" or is some kind of prank.

“It was never confirmed the sign was [at the store in Indiana], and it wasn’t confirmed that this was the store in question,” Mr. Crowson said. The company's social media has since been corrected.

“We’re looking into every possible scenario,” the spokesman said. Crowson did admit that the display was consistent with the store's back-to-school themes and campaign, and added that the image going around was the only one of it's kind.

As of Friday, the image's source has still not been discovered.

[Photo: Twitter]

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