Oxygen Media "Tippie Toes" Into Miami's Most Stylish Salon With The Series Premiere Of "Boss Nails"
NEW YORK – June 29, 2015– Oxygen Media makes an appointment at the hottest beauty salon in town premiering “Boss Nails” on Tuesday, August 11 at 9pm ET/PT. The series follows 26-year-old Dana Cody, the glamorous and sassy owner of Tippie Toes Beauty Lounge in Miami. A no-nonsense boss, Dana is determined to continue the legacy her mother left behind by building an empire one nail at a time. Each half-hour episode features Dana’s eccentric and sometimes unruly staff as they create custom, one-of-a-kind fantasy nail art for her equally unique and demanding clients. From a dancer that wants nails as fierce as her stilettos to an artist with an alter-ego who wishes to have a set filled with personality, the requests are over-the-top but no one ever leaves disappointed.
“’Boss Nails’ allows viewers to indulge in the salon-going experience and root for its young and determined boss, Dana Cody, who is putting her life on the line to grow a business she believes in passionately,” said Rod Aissa, Executive Vice President, Original Programming and Development for Oxygen Media. “The series capitalizes on the increasing desire of self-expression, and acts as a source of nail-art inspiration for our young female audience.”
“Dana Cody is glamorous, real and fearless,” said Kim Martin, Principal and Executive Producer of Rock Shrimp Productions. “With a raucous staff she considers her family, anything can and does happen at ‘Boss Nails.’"
Looking to claw her way to the top, Dana broke boundaries in the world of nail design with “Treasure Nails,” a crystal embellished manicure made popular by celebrities and high-end clients alike. Determined to expand her business beyond Miami, Dana's formula for success isn’t following trends, it’s setting them. With the world at her fingertips, nothing will keep Dana from making her mother’s dream come true.
Meet the Tippie Toes Team and stay up to date on all things #BossNails on the official Facebook Page:
Dana’s cousin and confidant, Paige brings the sass and glitz to Tippie Toes. Even though she is the youngest of the nail staff, she grew up in the salon and knows her craft.
Notorious for being outspoken and opinionated, Yaya has no problem with giving attitude to anyone that walks into the shop. As a new mother, she is adjusting to life back at work and hopes to sharpen her skills. Yaya is the instigator on staff and lives for the drama while loving the haters.
Nuni’s jaw-dropping work and 250,000 followers on Instagram prove that this 24 year-old nail artist is a force to be reckoned with. Famous for his innovative techniques and couture designs, Nuni is brought into the salon to keep competition fierce and the staff on their toes.
Known as the resident trouble maker at Tippie Toes, Rod’s quick but exact work and flashy stiletto nails makes him a favorite. Although he loves to push everyone's buttons, he is the hub of entertainment and serves as the happy-hour bartender, DJ and turn-up specialist.
With a signature style that includes long nails, bright colors and lots of bedazzled jewels, D’Marie is the one-stop shop for all things bling. Although she started her career a few years ago, she aspires to open her own shop one day.
An up-and-coming nail tech and Dana’s personal primper, Doneita is the “wild child” of the crew and it doesn’t take much to see her fun side. Not afraid to make a statement with her own makeup or nails, her motto is, "Go big, bright, and bold...or go home."
Transitioning from stay-at-home mom to Tippie Toes Nail Tech, Amber is completely self-taught and is known for her funky style and bold colors. She thrives off competition and isn’t one to turn down a challenge.
Ms. Karen is the salon manager and the resident mama bear of Tippie Toes. A jack of all trades, she is the glue that holds the shop together and keeps the crew from chipping apart.
Boss Nails is produced by Jarrett Creative, with Julie Jarrett, Seth Jarrett and Carmen Mitcho serving as Executive Producers and Rock Shrimp Productions NYC with Kim Martin serving as Executive Producer.
About Oxygen Media
Oxygen Media is a multiplatform entertainment brand that targets young, multicultural women. The network’s relevant and engaging content reflects how real women with real stories see the world – vibrant, optimistic and bold. Oxygen is the destination where women can come together across multiple platforms to have fun and encourage each other through their individual and collective journeys. The growing network’s unscripted original programming includes “Sisterhood of Hip Hop,” “The Prancing Elites Project,” “Funny Girls” and the popular “Preachers” franchise. Available in over 77 million homes, Oxygen is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.