Ido Leffler


Ido Leffler is the Co-Founder & CEO of Yoobi and the Co-Founder and “Chief Carrot Lover” of Yes To Inc. Each of his businesses is built on three pillars: incredible people, kick ass product, and awesome cause. Ido believes that in order to start a company within an industry that already offers customers a lot of options, it has to be something that’s innovative, different, and most importantly, centered on cause.

Launched in June 2014, Yoobi is a fun school supply company that engages kids through bright colors, cool designs, and most importantly, cause. For every Yoobi item purchased, Yoobi distributes an item to a classroom in need in the USA. In the first 18 months Yoobi through The Kids in Need Foundation has provided free school supplies to over 1.2 Million at need kids. Yoobi was named one of the top 100 brilliant companies by Entrepreneur in May 2015.

Yes To, Inc. is the natural beauty company behind Yes To Carrots, Yes To Cucumbers, Yes To Tomatoes, Yes To Blueberries, Yes To Grapefruit, Yes To Coconut & The Yes To Seed Fund, Yes To is one of the leading natural beauty brands in the world with distribution in over 28,000 stores worldwide.

Ido is also the Co-Founder of Cheeky, a lifestyle brand redefining the boring paper plate – and helping end hunger in the process. With each item purchased. In its first 12 months through a partnership with Feeding America, Cheeky donated over 4 Million meals in the USA.

Ido sits on numerous corporate boards, including Spark New Zealand (formerly Telecom New Zealand), Joyus, Range Me and Soma.

Ido is an Advisor to Obvious Ventures, Birchbox, Dollar Shave Club, Levo League, Ruby Ribbon and Rumble.

Ido is an Emeritus member of the United Nations Foundation’s Global Entrepreneurs Council where he was instrumental in helping to facilitate the Get a Shot, Give a Shot program with the Foundation’s Shot@Life campaign in partnership with Walgreens. For every immunization given to a customer through the program, Walgreens donates an additional immunization to a child in need; to date this campaign has provided over 10 million immunizations to kids in the developing world.

Ido is also on the board of trustees of the Asia Society along with Charlie Rose and Indra Nooyi (PepsiCo), amongst others. 

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