Hometown: Beverly Hills, CAParis Hilton is one of today's most recognizable figures, known around the world for her glamour, style, and entertaining personality. She is one of the most photographed women in modern society and the topic of endless media attention. She is a purveyor of fashion and celebrity, from Tokyo to London to Dubai. Paris Hilton is a global brand with universal appeal. In 2007, Hilton launched "Paris Hilton's BFF," a unique new concept for unscripted television that became an instant hit with her fans worldwide. "Paris Hilton's BFF" is the second successful television franchise that Hilton has hosted and produced. Previously, she appeared for five seasons alongside Nicole Richie in the hit series "The Simple Life." The series was a pioneer in the world of unscripted reality TV. It also marked the beginning of Hilton's mega-fame; it catapulted her into the international spotlight as the "Hilton heiress" and won her audiences worldwide.Hilton makes regular guest appearances in many national and international TV shows with notable appearances in "The OC," "My Name is Earl," "Supernatural" and "Piers Morgan On..." Internationally, she was the subject of a one hour documentary for the UK entitled "Fearne Cotton meets Paris Hilton." Hilton was awarded the "Reality Innovator" award in 2009, noting her continued innovations and contributions to the world of unscripted reality TV. In 2010, Hilton launched her 10th fragrance "Tease" and announced and shot her latest reality series in partnership with Oxygen. She continues her philanthropic work, having visited Guatemala and serving as celebrity ambassador for the USO recently.In 2006, Paris Hilton Entertainment was established to leverage the appeal and talents of Paris Hilton as a designer, recording artist, actress, model, and author. The company manages all brand licensing, entertainment, and endorsement deals for Ms. Hilton. Specifically, the company focuses on the development of Paris Hilton-branded fashion, beauty, and lifestyle products, as well as her ventures in film, television, and music. As the face of the company, Hilton takes an active role by overseeing product development, design, marketing, and promotion. Today, Paris Hilton Entertainment manages an extensive portfolio of 15 Paris Hilton product lines, two television series, two music albums, and countless endorsements and public appearances.