Tricia Russell


Hometown: Brooklyn, NY"Work hard, play hard!" That's the life motto that Tricia, co-president of Russell Simmons's Global Grind, follows. Tricia has been working hard in traditional and digital media for over a decade. And FOLIO recognized her as one of the industry innovators and influencers of 2009. Tricia's media sales career began at Emmis Communications as a radio account executive in New York City. After two years of learning, growing, beating budgets, and expanding her repertoire, Tricia hungered for new challenges. She landed a job with Excite@Home, one of the top three Internet portals at the time. At Excite, Tricia focused on strategic selling by offering integrated digital solutions to her clients. She eventually returned to Emmis Communications to help launch their interactive division. She worked with media companies, ad agencies, and brands to create multiplatform campaigns. PUMA, Apple iTunes, FOX Television, Scion, and EA Sports are a few of the companies that have also benefited from Tricia's solid skill set. When she's not overseeing sales, business development, and marketing for Global Grind, Tricia is "playing" hard by partying with friends, cooking, DJing, and doing Pilates. Tricia also enjoys modeling with her twin sister, with whom she launched a chic clothing line called Tac Clothing. This business-minded beauty holds a Bachelor of Science in Business from Skidmore College.

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