Oxygen Unveils New Logo, Tagline, and Shows for October 7th Rebrand
Oxygen MEDIA Unveils New Logo and Tagline— VERY REAL
To launch across all platforms on Tuesday, October 7
Network Greenlights Two Additional Series Marking Total Of Nine
Recently Announced New Shows Targeting Young, Modern Women
And Three Projects In Development
BEVERLY HILLS, CA – July 14, 2014 – Oxygen Media today unveils its new logo and tagline, very real, as part of the network rebrand scheduled to launch on Tuesday, October 7th across all platforms. The new Oxygen will feature authentic, proudly imperfect and diverse characters with stories that are culturally relevant for young, modern women. The network also announced two greenlights, “It Takes A Sister” and “After Happily Ever After,” along with three development projects, “The Assistants,” “Party INC.,” and “Stranded At Work,” which capture extraordinary stories with high emotional stakes. These new shows will join Oxygen’s upcoming lineup including “Sisterhood of Hip Hop,” “Nail’d It,” “My Crazy Love,” “Street Art Throwdown,” “Funny Girls,” “Living Different,” “Fix My Choir” and a second season of the hit series “Preachers of L.A.”
Oxygen is the youngest women’s network by eight years and was a Top 20 ad-supported cable entertainment network among F18-34 this past month. It also marked the network’s youngest and strongest P18-34 June in network history. In second quarter, Oxygen was the #4 most talked-about cable reality network. Among the Top 10 most social cable primetime reality networks in 2Q14, Oxygen has viewers with the greatest number of followers - helping to drive the conversation faster and further.
“This is a dynamic time for Oxygen as we rebrand and reinforce the network as the destination for young female viewers,” said Frances Berwick, President Bravo & Oxygen Media. “With nine new series, we are committed to increasing original programming with vibrant and bold shows that are in line with our new programming filter and target this underserved audience.”
OXYGEN SERIES GREENLIGHTS:
“It Takes A Sister” (working title)
Produced by 495 Productions Inc. with SallyAnn Salsano serving as Executive Producer and in association with New Wave Entertainment LLC with Brian Volk Weiss and Mark Rousso serving as Executive Producers.
This comedic docu-series gives viewers a look into Nikki “Hoopz” Alexander’s unique and chaotic modern family with her five younger sisters and her 11 nieces and nephews. With an unparalleled bond, the Alexander sisters, ages 24 to 31, have been together through thick and thin. Now at Nikki’s ranch in rural Knoxville, Tennessee, these city girls are fish-out-of-water as they try to fit in down south. Their relationships will be tested as Nikki, known as the “Mama Bear” of the family, pursues her dream of opening her own boutique, while also helping her sisters accomplish their own goals. Can Nikki do it all being the head of this hectic household, older sister, world’s best aunt and business owner?
“After Happily Ever After” (working title)
Produced by Screaming Flea Productions with Matt Chan, Dave Severson and Liza Keckler serving as Executive Producers.
With 60% of marriages for couples between the ages of 20 and 25 years old ending in divorce,* this series chronicles twenty-somethings who got married young and now find themselves at a crossroads in search of a second chance and a new beginning. They know leaving their married life and spouse behind may be a risk, but hope by taking this chance they will find a new side of themselves.
*National Center for Health Statistics
OXYGEN DEVELOPMENT PROJECTS:
“Stranded At Work” (working title)
Produced by EyeworksUSA with JD Roth, Todd Nelson and Brant Pinvidic serving as Executive Producers.
By 2020, nearly half of all U.S. employees will be Millennials*. Facing leadership gaps, business owners are frustrated with workplace politics and drama amongst their young employees and its affecting their businesses— and now they are turning to more drastic measures to get the company back on track. Employees will be suddenly forced to navigate several days in the wild and undergo a series of stressful and difficult situations together, all planned by their fed up boss who is hoping for them to form a meaningful bond. As the saying goes… what doesn’t kill them makes them stronger!
* Lynch, A. (2008). ROI on generation Y employees. Bottom Line Conversations, LLC.
“Party INC.” (working title)
Produced by Moonshot Productions with David Rowe, Erik Hartman and Chris Dunn serving as Executive Producers.
With DJs like Tiesto and Calvin Harris, EDM (Electronic Dance Music) has finally surged from its underground roots and into mainstream consciousness for millenials. Two lifelong girlfriends, Andi Cross and Lex Houser, are using their passion for music and putting everything on the line to launch their own events and apparel startup business, The Bad Kids Collective, within the multibillion dollar global EDM industry. From starting out with very little money in Lex’s mother’s basement to establishing a fiercely loyal following, their venture is filled with tension and drama as these young entrepreneurs attempt to manage a hectic workplace and grow BKC into a successful powerhouse, while also juggling their day jobs so they can support their dream.
“The Assistants” (working title)
Produced by NCredible Entertainment with Nick Cannon and Michael Goldman serving as Executive Producers in association with Evolution Media with Douglas Ross, Alex Baskin and Greg Stewart serving as Executive Producers.
Being a boss is tough, but being an assistant is impossible. This project follows the dynamic and hard-working assistants to the biggest mavens and moguls in the Atlanta entertainment scene from celebrities to record executives. With blood, sweat and tears, these ambitious 20-somethings are willing to do whatever it takes to learn the ropes one step at a time so they can climb the ranks. These assistants are exposed to a life of privilege at work, traveling on private jets and attending lavish red carpet events, however, at the end of the day, they struggle just to pay rent and find time for their own personal lives.
Source: Nielsen Media Research, Time period data based on Most Current data. L+7 through 6/15/14 blended with L+SD through 6/29/14. Cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart. Women’s networks = Oxy, LIF, WE, OWN, LMN. Social Guide: Social ranking among all cable reality networks in prime for 2Q14, based on number of tweets and followers/unique author.
About Oxygen Media
Oxygen Media is a multiplatform entertainment brand that targets young, multicultural women. Available in 80 million homes, Oxygen Media is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. For more information visit www.oxygen.com and to follow us on Twitter at www.twitter.com/OxygenPR.