Running Russell Simmons

I wasn't surprised by Russell's goal of $1 million. Before the shifts in the economy, Art for Life was always positioned to raise over $1 million, but since the big "R," we faced increased challenges. Ultimately, I wasn't surprised by Russell's...

Finding people for the RushCard commercial was definitely a lot harder than Aly and I had anticipated! But we took it straight to the streets so we could get some solid candidates for the testimonials. Piper is the bomb. She made a fun job even...

Christina's idea of using actual RushCard holders and not actors for the commercial was a great idea! What better way to connect with your audience? It was cool helping her put the pieces together, but I knew it was going to be a challenge finding...