The Chopard Challenge was intense. It’s not necessarily a common challenge in fashion, but it does happen. In order to show all sides of the business and prepare our models The Face sometimes takes the most radical things that can happen on a shoot in order to prepare them for the most extreme conditions. If you’re an athlete, you’re not always going to have rainy weather but it’s good to train at altitude. Of course, you really just might book a Vivienne Westwood show in 10-inch heels! Naomi did it. Gisele had to walk on a rain-soaked runway for Alexander McQueen in really high heels, and it was one of her defining moments.
The Chopard Challenge is what is called a ‘fashion film.’ The brand is basically trying to blow people’s minds with motorcycles and smoke and high heels and over-the-top drama, and dropping a line at the end brings it to the commercial reality of what they’re selling. There’s no doubt in my mind that Ray delivered the lines the best. Tiana had it in the bag during the first part of the challenge, but when it game to delivering that last line, it was way over the top to the point of absurdity.