Australian Tinder Campaign Scares You Into Safe Sex
Think twice before you swipe right, folks.
The next time you swipe right, you just might be signing up for an STD. Or at least, that's what a new Australian sexual health campaign wants you to keep in mind.
Hero Condoms is getting creative in their efforts to encourage safe sex. The Australian condom company has created 10 fake Tinder profiles, all for STDs, to encourage condom usage among the country's youth. Australian artist Aaron Tyler created the five male and five female account pictures by combining countless selfies from around the world, and the campaign debuted during Australia's National Youth Week.
Hero Condoms' campaign is definitely an on-trend way of bringing attention to sexual health in the age of online dating. "Chlaramydia" is a 21 year-old brunette whose hobbies include pain, inflammation, and penile discharge. "Sydphilis" is a handsome fellow who promises to spice things up with "skin rashes and sores in your mouth, vagina, or bum." And "Aidy"? She's a "positive" type of girl who likes to take things slow, "one white blood cell at a time, for the rest of your life."
"Being prepared is actually being sexy," Hero Condoms spokesperson David Wommelsdorff told The New York Daily News. "And this campaign was developed to have that one-on-one connection with youth, so they realize they may swipe and get more than they bargained for."
I think it's safe to say that they got their point across.