Beyonce's Ivy Park Brand Responds To Sweatshop Allegations
Are the rumors true that Bey's new activewear line is produced in a sweatshop?
Not everyone is a fan of Beyonce's new activewear line, Ivy Park. After British tabloid The Sun published a report alleging that the clothing is produced under deplorable conditions, the brand has had to face considerable criticism.
According to The Sun's front page story, Ivy Park wear is produced in a Sri Lankan factory where the employees work for almost 10 hours a day with only a half hour break for lunch, only to earn $6.17 per day.
Yesterday, the Ivy Park brand released a statement defending themselves against the allegations.
"Ivy Park has a rigorous ethical trading program," begins their response. "We are proud of our sustained efforts in terms of factory inspections and audits, and our teams worldwide work very closely with our suppliers and their factories to ensure compliance."
Women's Wear Daily also pointed out that the minimum daily wage in Sri Lanka adds up to $2.68; Ivy Park workers make more than twice that amount.
Still, does that make it ok? And this also begs the question - why target Ivy Park for criticism when there are tons of other clothing companies that produce their wares overseas to save money? Perhaps it's time for all of us to take a closer look at what goes into producing the things we buy, in order to make more responsible choices with our wallets.