Did Moschino Go Too Far With Pill-Themed Fashion?
Is Moschino promoting high fashion or drug addiction with this controversial line?
Moschino's 2017 spring line was inspired by the medicine cabinet. But is this high fashion or just glorifying getting high?
According to NPR, the Italian brand's capsule (no pun intended) collection features dresses, sweaters and cell phone cover designs by Jeremy Scott with images of pills and prescription drug bottles. There are also shirts that say, "Just say Moschi No," an apparent nod to the "Just Say No" anti-drug campaign of the 1980s. The stuff doesn't come cheap. This dress features the warning label found on a drug bottle and costs $675.
The fashion line is being criticized by doctors, parents, and by those recovering from drug addiction. Randy Anderson, a recovering addict, explains to NPR: "I'm like - our country right now is, according to the CDC, the worst epidemic from drug overdoses we've ever seen and someone wants to make light of prescription medication." Anderson has started a petition to boycott Moschino and retailers like Saks Fifth Avenue and Nordstrom that carry the line.
Moschino maintains that people are freaking out over nothing. "There was never any intent to promote prescription drug abuse," the company tells NPR in a statement. "We are disheartened to hear that there has been a misunderstanding of the underlying theme of the collection."
What do you think of high-priced pill fashion?