Oh, Frank Ocean. How we have waited for this day.
According to The New York Times, Frank Ocean's Boys Don't Cry is due to premiere exclusively on Apple Music this Friday, August 5th. The exclusive Apple deal will remain for two weeks before streaming on other services.
NYT reported that the release will include a "major video and a printed publication called Boys Don’t Cry that will be distributed at Apple stores." This book-- or at the least, its front cover-- has possibly already been visible on Ocean's site in a photo that has taunted and haunted many fans awaiting the arrival of his new release for over a year. Early last month, Calvin Klein revealed that Ocean had written and completed not only a magazine, but a damn fictional book. "He has published a magazine and worked on a novel while continuing to perfect his highly anticipated second album," reads the press release of the iconic designer label.
As for the video, there is an enigmatic livestream on his site that is still ongoing. When it first premiered Monday morning, there was only a bench and an Apple symbol available to watch. As of right now, there's a distorted man who appears to be Frank Ocean in frame, apparently wielding rods on a cutting machine, surrounded by what books, vinyl albums, and film, with instrumentals (sometimes with remnants of his voice) playing in the background.
All that is for certain is that it's time to rejoice until it's finally time to sit back, watch, and listen to the long-awaited album!