Pop Culture

Game Developer Barbie Is Here And It Is Everything

Barbie just got a brand new career.

Gone are the days when Mattel could get away with giving Barbie jobs like 'veterinarian' and 'teacher.' Though there's nothing wrong about working with animals or children, consumers began to demand a greater variety of career choices for Barbie that would encourage girls to succeed in STEM fields and other male-dominated industries.

Introducing Game Developer Barbie: in a T-shirt and jeggings, rocking two-tone hair- it's Barbie as we've never seen her. 

Mattel announced Barbie's newest job via Twitter last week, and the doll, which retails at $12.99, is already sold out online. Ker-Chunk Games teamed up with Mattel to make sure the toy was authentic, which seems to have definitely paid off, judging by the generally positive response the doll has received since its debut. 

"The computer has [Javascript] on it and you can see various instances of game engines on her laptop," Molly Proffitt, CEO of Ker-Chunk Games, said in an interview with The Huffington Post. "I really know that girls need an icon that shows that they can be a part of the [tech] space and Barbie does that. She has power to tell girls they can be makers and builders."

If nothing else, this is at least a giant step up from Mattel's 2010 book about Computer Engineer Barbie, who literally could not even fix her own (pink) computer without male assistance. (Yes, that really happened.)

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