Game Developer Barbie Is Here And It Is Everything
Barbie just got a brand new career.
Gone are the days when Mattel could get away with giving Barbie jobs like 'veterinarian' and 'teacher.' Though there's nothing wrong about working with animals or children, consumers began to demand a greater variety of career choices for Barbie that would encourage girls to succeed in STEM fields and other male-dominated industries.
Introducing Game Developer Barbie: in a T-shirt and jeggings, rocking two-tone hair- it's Barbie as we've never seen her.
Mattel announced Barbie's newest job via Twitter last week, and the doll, which retails at $12.99, is already sold out online. Ker-Chunk Games teamed up with Mattel to make sure the toy was authentic, which seems to have definitely paid off, judging by the generally positive response the doll has received since its debut.
If nothing else, this is at least a giant step up from Mattel's 2010 book about Computer Engineer Barbie, who literally could not even fix her own (pink) computer without male assistance. (Yes, that really happened.)