The founder and CEO of Zuckerberg Media is also the best-selling author of Dot Complicated: Untangling Our Wired Lives.
Don't Go Into Business with Your Bestie
"In my experience, it's basically the end of your friendship. I think in life, we're typically attracted to friends who are similar to us. In business, you don't need a partner who's exactly the same as you. You already have you. You need someone who doesn't duplicate your skills."
You Don't Need a Technical Background to Be a Boss
"I hear a lot of male investors use not being technical as an excuse not to invest in women. That infuriates me because pretty much anyone can learn the basics of coding within a few hours in an online class. You can also partner with a technical cofounder. If someone tells you that they can't invest in you because you are not technical enough, that's not an investor you want to have."
Remember: There's No Blame Game When You're Calling the Shots
"You don't have anyone else to think about or to tell you what to do. For better or for worse, every single decision is yours. Even if it's an area of business you didn't know that much about before you started—the ins and outs of payroll, or IT, for example—well, you're the boss. It's the hardest part, but it can also be a beautiful thing."
The cofounder of natural skincare line "Yes To" now runs Yoobi (colorful school supplies sold in Target) and is also on the advisory board for Birchbox.
Need a Crash Course in Business? Try Youtube
"In today's day and age, you really do not need a business degree to start a business. I always recommend to people who have never been part of a startup that they intern at a startup, join a startup, become an employee of the startup. There are wonderful online courses and books, and this incredible thing called YouTube. There are so many opportunities to learn."
Even When It's Hard, Your Startup Should Be Fun (Otherwise Why Bother?)
"I treat my business like a hobby. I would rather be in my beautiful, colorful, wonderful office right now than any other place on earth. If you can combine your passion with your business and your purpose, you can have a great deal of fun. And impact. I never thought when I started in business that I could change people's lives, but I'm sitting here staring at a wall right now that shows we've provided free school supplies for 1.2 million kids."