Mark your calendar! Italy is holding its first ever Fertility Day on September 22nd because apparently, women need to have babies right now.
According to Cosmo, this ridiculous holiday is a way to address the low birthrates the country has been facing. Health Minister Beatrice Lorenzin and the government are so committed they're holding state-sponsored events focusing on topics like family planning, celebrating parenthood and why not having a kid could affect Italy's future.
The country has launched a series of promo images that are supposed to spread this message— but they're really just plain offensive and sexist.
"There are a million reasons why the birth rate in Italy is so low, yet the government decides to offend people instead," said one user on Twitter. "The #fertilityday campaign is offensive, sexist and dangerous. I'm ashamed and embarrassed," adds another.
Instead of pressuring and guilting women, Fertility Day could be better spent celebrating women and the choice-yes, their choice-to have a child.
[Photo: Getty Images]