Need A Dress, But Hate Spanx? Lisa Sun Has A Solution For Every Size
Meet the CEO behind Oprah's favorite little black dress.
Lisa Sun is part of Oxygen’s digital series In Progress 52. In 2016, Oxygen's Very Real digital hub is featuring 52 of these outstanding women: that's one woman a week, for 52 weeks. Check out the series here!
Every woman needs a little black dress -- but not every woman loves dress shopping. Lisa Sun wants to change that. As founder and CEO of Project Gravitas, Lisa believes that there's a perfect dress to flatter every shape and figure--no Spanx required!
Project Gravitas features body-positive dresses meant to embrace every curve. Made in New York City, Lisa's clothing--which also includes skirts and blazers--is made of luxury fabrics, and includes patented shapewear technology that's already built in. "I wanted to have a dress that felt like a $600-$800 dress that was under $300," she says.
Lisa, a Yale grad, describes herself as an overachiever with "no direction" at the start of her career. After 11 stressful years at a top global management consulting firm, she quit to take a year off and find her true calling. She traveled around the world with "no electronic devices" except "a Blackberry to call my Mom to tell her I was alive." At the end of her Eat, Pray, Love-esque sabbatical, she realized that she wanted to start her own fashion company. Project Gravitas was born in 2013.
The company's motto was simple: "We're going to design little black dresses across body types. No matter what body type you are, you'll find at least one or two dresses that fit you." It's a mantra that hits close to home for Lisa; she knows the challenges of dress shopping. "I've been every size. I've been a four. I've been a 22," she says. "I often use my own experience wearing the product and that's where some of the inspiration comes from."
The line has since expanded beyond basic black dresses and includes red, blue and neutral tones.
One of the most powerful women in the world has already taken notice. Project Gravitas was featured in the November 2013 issue of Oprah magazine. "Oprah changes lives," Lisa laughs. The orders--and compliments-- haven't stopped since.
For Lisa, Project Gravitas is more than just a fashion line or shapewear-- it's a way to make women feel empowered in their skin. Whether it's the 22-year-old buying her first business professional outfit or a mother who wants a flattering pencil skirt after giving birth, there's something for every woman. "Yes we sell clothes," says Lisa, "but we also sell the gift of confidence."