Pop Culture Style

Racist Or Scary Stylish? Swedish Salon Offers "Chocolate" Tan

Is this beauty service trying to turn customers black?

When it comes to beauty, some women will do anything to achieve the look that they want. But what happens when a beauty trend starts looking reaaaally racist? One Swedish salon is causing controversy by tanning white customers so dark that they look black.

The blog Black Girl Long Hair had discovered that the salon Emmaatan in Sweden is offering spray tans with names like Violet Onyx, Dark Ash Onyx, Caramel, and Dark Chocolate. When applied, customers look so dark that their race appears altered. Is this a healthy way to tan--something many women do anyways--or is this blackface?!

Doing some tanlines for a living 🙌🏾

A photo posted by •Spraytan Specialist• (@emmaatan_) on

 

The salon has received so much backlash that its owner has taken to Instagram to defend the controversial bake. "I apologise for the miss understanding my pic may have approached. Tanning is very popular these days because of the cancer factor, everybody is talking about how dangerous the sun beds is and therefore looking for a healthier option. I will never understand how 'black ppl' is facing the world and it's sad to know ppl don't get respect just because of their looks." The owner goes on to say that the tan actually lightens after showering "and won't look as 'black'" as it does in images. 

I'm a small tanning business in Sweden and I've been working with beauty for 2 years in August. I'm a hard working owner of emmaatan and love working with beauty cause I get to appreciate all types of looks and figures. It's a difficult job because you always gonna hear different opinions, positive and negative. I'm in chock for the response I've gotten and may have responded and commented the wrong way because I expect Ppl to know how Spraytan works . I've got a lot of feedback and mostly been called "black face" and racist. Ppl looks at my pic I've posted and without a blink assuming we desire to look black, I understand why it might seem that way and I apologise for the miss understanding my pic may have approached. Tanning is very popular these days because of the cancer factor, everybody is talking about how dangerous the sun beds is and therefore looking for a healthier option. I will never understand how "black ppl" is facing the world and it's sad to know ppl don't get respect just because of their looks. I do feel I need to explain the factor of a spraytan, first of all it never gets black, a lot of my pic is a result of a few sec after applying the tan. fake tan always gets really dark because of the activation of the result of the color. 20-30% washes of and the color will get much much lighter and won't look as "black" as it seems on my pic. My color isn't going for black it's going for a natural golden tan when you wash it off. I never want my customers to look un natural or to dark since we usually have a lighter skin tone . You also have to understand I have ppl with dark and pale skin tone and therefore look darker or lighter. I love all skin types and that's why I think ppl should be able to choose for what they feel good in, as long as you respect ppl around you. I understand a lot of you don't agree with the tan industry but I don't want you to think we want to go for a crazy black tan, we don't! At least not all of us. I can't speak for everyone but I personally are trying to keep it natural. Please reconsider calling ppl names, it's not helping to communicate and trying to understand. 👆🏽👆🏽RESULT OF BEFORE AND AFTER SHOWER

A photo posted by •Spraytan Specialist• (@emmaatan_) on

 

This brings up the more complicated issue of how race and beauty are perceived. In the age of contoured noses, butt implants and artifically plumped lips, many women are looking to tap into race-specific features or attributes. New York Magazine investigated how plastic surgery has become an "ethnic minefield" with women (of all races) requesting so-called "Caucasian noses" or less "Asian cheekbones." Is deep, chocolate skin in a can offensive or part of this larger trend?

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