According to High Snobiety, the most popular designers mentioned on social media were: 1) Puma (@puma) 2) Kanye West (@kanyewest) 3) Malan Breton (@Malanbreton) 4) Tommy Hilfiger (@TommyHilfiger) and 5) Coach, Inc. (@Coach). Not even Kanye's series of Twitter rants and star-studded show at Madison Square Garden were enough to drown Rihanna's loyal Navy. The singer also killed it compared to supermodels and celebrities. Rihanna (@rihanna) beat out Gigi Hadid (@GiGiHadid), Kendall Jenner (@KendallJenner), Lady Gaga (@ladygaga) and even social media maven Kylie Jenner (@KylieJenner).
It's no surprise. Rihanna has been continuosly promoting her Fenty x Puma collaboration on social media. In addition to attendees live-tweeting, the show itself was also streamed on Periscope.