Some People Are Going To Be Very Angry About Rihanna's Newest Ad Campaign

Is she appreciating or exploiting Japanese art?

Cultural appropriation! Is it a thing? Are we sick of talking about it or still offended? Let's let Rihanna's latest ad campaign act as a test for those questions. RiRi is drawn as a geisha in her latest advertisements for a sock collaboration with @bijoukarman for Stance, and it has many wondering if the pop diva has gone too far. Is Rihanna exploiting Japanese aesthetics for personal gain or appreciating and paying homage to art from another culture?

Here's the official product description from Stance: "Juxtaposing the beauty and elegance of Japanese culture with the modern street-wear and punk movements, Rihanna's latest collection is as inventive and bold as she is."

And here's the advertisements via Insta:

RiRi X @bijoukarman for @stancemuse #PunkAndPoet

A photo posted by badgalriri (@badgalriri) on

 

While many of the comments on the images were positive, it is equally as easy to notice a handful of people accusing Rihanna of insensitivity.

East meets West. The Fenty for Stance Autumn collection arriving 10/18. #rihannaxstance #theuncommonthread

A photo posted by Stance Muse (@stancemuse) on

 

A video from Stance shows what appears to be a white woman dedicatedly working on the illustrations, further complicating the issue:

Rih-imagine the Fenty for Stance Autumn collection. Arriving 10/18 #rihannaxstance #theuncommonthread

A video posted by Stance Muse (@stancemuse) on

 

If you happen to not be outraged by the drawings, you can shop the sock collection over here.

[Photo: Instagram]

Read more about: Style Rihanna

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