US reports that the Keeping Up With the Kardashians star will be an ambassador for the athleisure brand. A source says it won't be "full out like Rihanna's collaboration." Rihanna recently debuted her entire Puma line at New York Fashion Line.
This news has to hurt for Kanye. The rapper, who has a deal with Adidas, ranted on Twitter that Kylie would NEVER work with a competitor. "1000% there will never be a Kylie Puma anything," the "Facts" rapper blasted. "That's on my family! 1000% Kylie is on Yeezy team!!!" He even tried to make fun of Puma with a crying Kim Kardashian emoji.
Neither reps from Kylie or Puma' side have officially confirmed the deal but US shares that it's an organic partnership. Kylie apparently frequently wears Puma including running leggings she wears almost every day. Check out some of Kylie's other notable looks!