Pop Culture

The New Food Fad Is Donuts On Donuts On DONUTS

Inception in edible form has arrived at this local bakery.

The only thing better than a sweet treat is a pile of sweet treats that are all sticking together. A box full of smashed cookies will do in a pinch, but if you want something that’s pleasing to the eye as well as the stomach, then the newest fad in desserts is going to knock your socks off. We’re talking donuts on donuts on donuts.


The creator of the donut topped with itself, NYC-based Cinnamon Snail, describes how these treasures are made:

"How do we make these special doughnuts you ask? A gaggle of wild unicorns stampedes through our Brooklyn culinary cloud castle at night (don’t worry, that’s totally OK with the D.O.H.), and sprinkles magical unicorn dust on regular doughnut flavored doughnuts, to cause a chain reaction, where the “teddy-bear-man” comes down from his rainbow wizard ward to transform the United States into a kingdom of happy rainbows from sea to shining sea."

Hmm, did you copyright that? They should probably copyright a name as well, because I’ve seen them referred to as inception donuts and Sparkle Dazzle Rainbow donuts. Look to your brand, bakery, and pick something!



#donuts upon donuts upon a donut #inception #vegan #cinnamonsnail #pennsy #newyorkcity #doh

A photo posted by joe parker (@poejarker) on


Whatever they’re called, they cost about $7 each. I guess if you kill a unicorn to make something you can charge whatever you want.

Gothamist says that only the bottom donut is an actual donut. The top donuts are made with sugar cookies and the final tier is merely Cheerios covered in icing. I bet they’re still delicious, but we can admit that the joy of most Instagrammable food fads is how great they look. If it's not your bag, there's always cupdcakes topped with donuts for your viewing and edible pleasure:

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