The Tony Awards May Have Diversity To Thank For Their Record-Breaking Ratings
Heads up Hollywood: viewership went up by 60% in one year.
In a truly not-surprising finding, viewership of the Tony Awards reportedly went up by 60 percent since last year. The big night, hosted by James Corden, was already historic due to a record-breaking four actors of color garnering major awards in the musical theatre category.
The Hollywood Reporter says the CBS telecast was valued at 8.7 million viewers, a 60 percent increase since last year with a striking increase in younger viewers. Lin-Manuel Miranda may be largely responsible, with Hamilton sales breaking decades of records and reigniting interest in Broadway -- all while maintaining a "non-white" cast.
The Orlando shooting was also speculated to add to the jump in viewership. Many were curious as to how the programming would address the tragedy, not to mention that most of the victims were black and Latino. Miranda delivered, making a powerful speech dedicated to the victims.
Broadway appears to be getting it, slowly. But what about Hollywood? Even though movies with casts of color have higher ratings than ones without diversity, actors of color tend to get the bottom of the barrel when it comes to casting. In a study done by the Institute for Diversity and Empowerment at Annenberg (IDEA), it was found that less than 35% of women and actors of color have lines in movies and television series.
Hollywood, when will you get it?