Feminism

Wait, What? TV Channel Aired Tutorial On How To Hide Domestic Abuse Injuries

And Moroccan women demanded an apology.

The entire planet is turning into one, big misogynistic sewer. A Moroccan state TV station has sparked outrage and protests for airing a tutorial on how best to cover bruises and scars caused by domestic abuse. The program was aired on the International Day for the Elimination of Violence Against Women.

“Make sure to use loose powder to fix the makeup, so if you have to work throughout the day, the bruises don’t show,” the makeup artist advises in the video while expertly teaching how to cover up what we hope are fake black eyes. “We hope these beauty tips will help you carry on with your daily life."

Jezebel's Rachel Vorona Cote analyzed the situation: "[A] beauty tutorial designed for women who have been beaten normalizes domestic abuse in the most pernicious way. It moreover trivializes domestic violence as an aesthetic inconvenience that can be managed easily, rather than an epidemic endangering the lives of millions of women and men."

Many women in the country organized to respond sternly and swiftly to the spot. They've created a petition that reads: "As Moroccan women and as feminist activists in Morocco, and in the name of all Moroccan people, we denounce the message of normalization with violence against women... We demand severe sanctions against this show, Sabahiyat, and the channel 2M... The violence should not be covered by makeup, and the aggressors have to be condemned.”

The channel has since removed the video and offered a written apology, saying the clip was "completely inappropriate and has an editorial error of judgment in view of sensitivity and the gravity of the subject of violence against women.” The station then aired an apology on television to address concerns raised by feminists that many women who should be getting that exact message are not able to read.

As noted by Jezebel, Human Rights Watch has repeatedly condemned Morocco's domestic violence laws as lackadaisacal, noting that pathways for punishment for abusers is unclear and that support for survivors is scarce. Studies suggest that these policies have had serious impacts on Moroccan women: "62.8 percent—roughly two-thirds—had endured 'physical, psychological, sexual, or economic violence.' Of the 55 percent who had experienced “conjugal” violence, only three percent had reported it to authorities."

Let's hope this incident leads to some real change over there.

[Photo: Twitter Screenshot]

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