Beauty company L’Oréal Paris hired trans model Munroe Bergdorf to appear in its YoursTruly True Match ad campaign—only to drop her a few days later after Daily Mail published a story about a post of hers on Facebook that criticized the “racial violence of… ALL white people.”
The post, which has since been deleted, reportedly said:
“Honestly I don’t have energy to talk about the racial violence of white people any more. Yes ALL white people. Because most of ya’ll don’t even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of color... Your entire existence is drenched in racism. From micro-aggression to terrorism, you guys built the blueprint for this shit. Come see me when you realise that racism isn’t learned, it’s inherited and consciously or unconsciously passed down through privilege. Once white people begin to admit that their race is the most violent and oppressive force of nature on Earth… then we can talk.”
In a statement, L’Oréal called her comments “at odds with our values” of diversity. Munroe, however, said her words were taken out of context and were a response to white supremacist violence in Charlottesville.
“When I stated that ‘all white people are racist,’ I was addressing [the] fact that Western society as a whole is a system rooted in white supremacy — designed to benefit, prioritize and protect white people before anyone of any other race,” she said.
She also called for a boycott of the beauty company in a statement to Mic.
“Sit still and smile in a beauty campaign ‘championing diversity,’ but don’t actually speak about the fact that lack of diversity is due to racism,” she said. “Or speak about the origins of racism. It’ll cost you your job.”
“This makeup brand cares about nothing but MONEY,” she added. “I urge you to boycott L’Oréal Paris. I can’t express how disappointed I am in the entire team in dealing with misquotes that were entirely placed out of context."
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