The topic of sexual consent is incredibly important. One ad agency is keeping the conversation going with a dramatic campaign in which women lay on the streets of Chicago.
The Know No campaign draws attention to the very important issue of consent by staging women around Chicago in beds and couches. The women are surrounded by the sign, "If I can't say no. I can't say yes," to underscore the point about asking partners for consent before sex.
Ad Week explains that two women at creative agency Marc USA, Snake Roth and Stephanie Franke, came up with the idea for the powerful campaign after the news of Brock Turner. Turner, a man convicted of raping a fellow Stanford University student while she was passed out, received a slap on the wrist for his crime. "Yes we are mad about Brock Turner and then there were a couple of other cases following. We started questioning why. Why is this all happening? Why do the victims feel like they can't speak out?" Franke says. Roth adds, "We created the door for someone to say I'm going to go talk to my little sister, my niece, my nephew. It's one of those things where you start the conversation and that's all you need to do."
See the powerful campaign here: