OXYGEN MEDIA’S “PREACHERS OF L.A.” DELIVERS STRONGEST WEDNESDAY PREMIERE IN NETWORK HISTORY WITH 1.1 MILLION TOTAL VIEWERS
Series Was #2 Most Social Cable Reality Show In Primetime
With #Preachersofla Trending Across The U.S.
NEW YORK, NY – October 10, 2013 – The series premiere of Oxygen’s much anticipated new docu-series, "Preachers of L.A." delivered 1.1 million total viewers, 529,000 P18-49 and 378,000 F18-49, which marks the network’s strongest Wednesday season premiere ever according to Nielsen. Last night’s episode delivered Oxygen’s second highest rated series premiere in network history among F25-54 (426,000). In the 10pm hour, Oxygen was the #5 cable network among F25-54 and compared to the prior four week time period average, the series premiere saw triple digit growth, up 282 percent in total viewers, 215 percent among P18-49 and 178 percent among F18-49.
“Preachers of L.A.” was the #2 most social cable reality program and #3 most social reality program in primetime with #PreachersofLA trending in the U.S. on Twitter during the premiere. The first episode was made available on VOD and Oxygen.com a week early and garnered over 180,000 full episode streams and over 1.1 million page views since the launch of the show site (6/27/13).
On next week’s episode, airing on Wednesday, October 16 at 10PM ET/PT, Bishop Gibson and First Lady LaVette invite Deitrick and fiancé Dominique to dinner to question them on whether they are marrying for the right reasons. Pastor Jay Haizlip seeks divine wisdom in dealing with a transgender former church member.
For more “Preachers of L.A.” content, fans can visit the official show site to see exclusive video, behind-the-scenes photos, news, interviews and bios. While each episode premieres, viewers can see and interact with real-time content synched to the show, including chats, photos, bonus videos, GIFs and more. In addition, fans can check out the official Facebook page and join the conversation on Twitter using the hashtag #PreachersofLA.
Source: Nielsen Media Research, LS; SocialGuide.
About Oxygen Media
Oxygen Media is a multiplatform entertainment brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including “The Face,” "Best Ink," “I’m Having Their Baby” and "Bad Girls Club," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal.