Adair, Vice President, Communications for Russell Simmons's RUSH Communications, reveals the secrets to 'running' Russell Simmons. <br /><strong>Q: </strong>What does it take to 'run' Russell Simmons? <br /><strong>A: </strong>Patience and staying ready so you never have to get ready – I am managing multiple projects, personalities/egos, and objectives simultaneously. I'm always prepared for every possible outcome and work with a sense of urgency, but at the end of the day, this isn't life or death. Relax!