Tricia on episode 3: Party Pooper

I came up with the "Day in the Life" idea for Russell's 4th of July party because I'm always thinking of ways to create compelling content that resonates with our audience. We focus on exclusive features that provide a level of access and that inside track. We do a lot with celebrity blogs, so I thought that a "Day in the Life" webisode would be something cool for the Global Grind audience.

The poolside interview with Amber was a lot of fun. It didn't feel like a traditional interview—we were all just hanging out, having a good time. Amber was honest and open...and she looked great!

When a celebrity doesn't want to be interviewed we definitely are respectful but try to be creative with our approach. It's our job to get the interview, so we take a stab at different things and exhaust all options. In the business that we're in, one always has to be resilient. I thought Piper should approach Reggie at least twice on her own, especially since it was Russell's party. I thought we could be more aggressive than usual because it was Russell's party, and we were the main media outlet.

It doesn't really bother me when celebrities ask me to do small tasks (like when Amber Rose asked me to open the car door) because I'll do what ever it takes to get the job done—within reason. When on the job--I'm always going to do what's necessary to grow our business—with celebrities, clients, partners, etc. Being co-president, I have a responsibility to run a sound business, and that includes dealing with celebrities, closing deals with advertisers, creating compelling partnerships and overseeing operations. Also, it really didn't bother me because Amber was great the entire weekend. We had a blast—she's such a cool chick.


See some of Tricia's personal photos here.
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