OXYGEN MEDIA EXPANDS DEVELOPMENT SLATE WITH FOUR NEW PROJECTS TARGETING YOUNG WOMEN
NEW YORK – November 18, 2014 –Fueled by the network’s commitment to increase original programming under the recent rebrand, Oxygen Media expands its aggressive development slate with four new projects targeting young, multicultural women. The youngest skewing women’s network in primetime by over eight years, the new Oxygen reflects how real women see the world – vibrant, optimistic and bold. The culturally relevant and authentic character-driven projects include “The Misty Copeland Project,” “Teaching English,” “Survival of The Clickiest,” and “Straight up with a Twist.” The announcement was made today by Cori Abraham, Senior Vice President of Development & International for Oxygen Media.
“From the unbelievably inspirational and talented Misty Copeland, to the bold young women experiencing life abroad, the new development slate appeals to a multitude of female viewers,” said Cori Abraham, Senior Vice President of Development & International for Oxygen Media. “These projects embrace the new Oxygen programming filter, which focuses on real characters who are on a journey to seek out new experiences and follow their true passions in life.”
Oxygen Development Projects:
“The Misty Copeland Project” (working title)
Produced by Sirens Media with Rebecca Toth Diefenbach, Valerie Haselton and Misty Copeland serving as executive producers.
As talented hopefuls from diverse backgrounds descend upon New York City to take on the next major step in their ballet careers, who better to train and mentor them, than Misty Copeland, the renowned ballerina who herself has defied all odds and shattered boundaries by overcoming the cultural pressures of professional ballet. Copeland, who began taking ballet lessons on the basketball court of a Boys & Girls Club at age 13 and was considered a prodigy, made history by becoming the second African American female soloist in the prestigious American Ballet Theatre. With the opportunity of a lifetime and chance to catapult to the top of the ballet world, these aspiring dancer’s passion, commitment and hard work will be center stage in Misty’s Master Class.
“Teaching English” (working title)
Produced by Relativity Television with Tom Forman and Brad Bishop serving as executive producer.
Most Americans have never left the country, but for these millennials, this is where life truly begins. Whether it is the spontaneous decision to teach English to children in Singapore or to work at an International school in Russia, thisadventurous project will follow a group of young Americans living abroad in countries where English is rarely heard. Fortunately, there are other fellow expats to rely on when the idea of “taking off” proves to be more difficult than expected. Whether it's overcoming language barriers or potentially meeting "Mr. Right Where You'd Least Expect Him," these are the truly epic stories of young people chasing their dreams.
“Survival of The Clickiest” (working title)
Produced by Trium Entertainment,LLC and Lentos Brand with Mark Koops, Eric Day, Ronak Kordestani and Stephen Lentini serving as executive producers.
With all the freedom, money, and influence, it's easy to see why being an online star is one of the most desired and competitive professions among millennials today. Some of the most powerful people in this million dollar industry are fashion and beauty vloggers, who function like modern day Carrie Bradshaw's - using their platforms to gain inside access and influence their eager followers all with a click of a button. Produced in partnership with StyleHaul, the largest fashion and beauty multichannel network on YouTube with over 165 million subscribers, this project will follow a group of young budding online style stars each forging a path in the ultra-competitive world of vlogging. With no rules, no backup plans, and plenty of haters, life outside the online bubble is never as glamorous as it seems as these emerging entrepreneurs juggle the demands of their followers, friends and family.
“Straight Up with a Twist” (working title)
Produced by All3Media America with Eli Holzman, Aaron Saidman, Stephen Lambert and James Flint serving as executive producers.
Millennials will dish and divulge anything and everything - especially over a cocktail or two. Whether it’s discussing global warming, first date blunders, or the latest celebrity scandal, friends are constantly chatting about everything from pop culture to the true meaning of life. In this half-hour reality comedy, cameras will capture various groups of friends and their post work bar debates. These hilarious conversations will be intertwined with quick-witted animations and sketches to give viewers one truly legendary Happy Hour.
About Oxygen Media
Oxygen Media is a multiplatform entertainment brand that delivers relevant and engaging content to modern, young women. Available in 80 million homes, Oxygen Media is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more information visit www.oxygen.com and follow us on Twitter at www.twitter.com/OxygenPR.