OXYGEN MEDIA’S “SISTERHOOD OF HIP HOP” BECOMES
NETWORK’S HIGHEST-RATED FRESHMAN SERIES PREMIERE
OF THE YEAR AMONG ALL KEY DEMOS
Series Was #2 Most Social Cable Reality Show In Primetime
NEW YORK, NY– August 13, 2014– The series premiere of Oxygen’s newest docu-series, "Sisterhood of Hip Hop,” following five up-and-coming fierce femcees, delivered 811,000 total viewers, 482,000 P18-49 and 375,000 F18-49, which marks the network’s highest-rated freshman series premiere of the year to-date, according to Nielsen. The premiere helped Oxygen earn its highest-rated primetime of the year to-date among F18-49 and P18-49 and most-watched Tuesday of the year in total day among F18-49 and F25-54. Compared to the prior four week time period average, the series premiere saw impressive growth, up 113 percent among F18-49, 91 percent among P18-49 and 70 percent in total viewers. In the 9pm hour, Oxygen was the #6 cable network among F18-34, out-delivering CBS and FOX.
In addition, Oxygen was the #1 most social reality network in primetime and the series premiere of “Sisterhood of Hip Hop” was the #2 most social cable reality program in primetime.
On next week’s episode, airing on Tuesday, August 19 at 9PM ET/PT, the female MC’s find that balancing personal problems with professional success is anything but easy. Diamond and Nyemiah clash over respect, Siya has her heart broken, and Brianna starts to realize that family and business might not mix. For a sneak peek at the next episode, please visit: http://www.oxygen.com/shows/sisterhood-of-hip-hop/videos/sisterhood-of-hip-hop-sneak-peek-102-introducing-diamond
For more “Sisterhood of Hip Hop” content, fans can visit the official show site to see exclusive video, behind-the-scenes photos, news, interviews and bios. While each episode premieres, viewers can see and interact with real-time content synched to the show, including chats, photos, bonus videos, GIFs and more. In addition, fans can check out the official Facebook page and join the conversation on Twitter using the hashtag #SisterhoodofHipHop.
"Sisterhood of Hip Hop" is produced by 51 Minds with Christian Sarabia, T.I. and Roy Orecchio serving as Executive Producers.
Source: Nielsen Media Research 8/12/14. Social Guide Intelligence; All Network Types, Reality, Primetime 8pm-10:59pm, All Episode Types.
About Oxygen Media
Oxygen Media is a multiplatform entertainment brand that targets young, multicultural women. Available in 80 million homes, Oxygen Media is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. For more information visit www.oxygen.com and to follow us on Twitter at www.twitter.com/OxygenPR.