OXYGEN MEDIA PAINTS THE TOWN WITH NEW COMPETITION SERIES “STREET ART THROWDOWN” PREMIERING TUESDAY, FEBRUARY 3 AT 9 PM ET/PT
NEW YORK, NY – October 2, 2014 – Oxygen Media dares to be different as it brings art to life with its groundbreaking, adrenaline-charged competition series “Street Art Throwdown,” premiering Tuesday, February 3 at 9 PM ET/PT. World-renowned street artist Justin BUA serves as host, co-judge and executive producer on the show, which pits 10 of the country’s most promising artists against one another. The series tests not only their physical stamina, but also pushes their artistic skills to the limit in hopes of jumpstarting their career with a $100,000 grand prize. “Street Art Throwdown” is shot at some of the most iconic Los Angeles locations as young, passionate hopefuls strive to bring their vision to life and showcase their work to the world. Furiously scaling walls, climbing fences and navigating underground tunnels, these artists must have the talent, style and hustle to battle it out to the end. “Street Art Throwdown” is part of Oxygen’s rebrand, launching on Tuesday, October 7th with the network’s new look and tagline, very real, targeting young, modern women.
"Street Art is the most accessible art form there is— it takes art out of the galleries and into our everyday surroundings with themes reflecting our social and political climate as well as fun, vibrant, and bold forms of self-expression from those who create it," said Rod Aissa, Executive Vice President of Original Programming and Development, Oxygen Media. “The artists on ‘Street Art Throwdown’ are competing in a physical, emotional and creative journey to not only discover themselves as artists, but also catapult their careers with a life-changing grand prize.”
The contestants are given opportunities to create vibrant art in never-before-seen ways, with challenges ranging from murals to installations and 3D paintings to guerilla art. Real-life brands participating in the series include Polaroid and D.A.R.E. (Drug Abuse Resistance Education). Each episode will feature two challenges testing the artists’ abilities and drive, beginning with a mini art-stunt dubbed “The Hustle,” where the contestants must create a quick piece while confronted by environmental obstacles. The winner is given an advantage in the next challenge, “The Throwdown.” In this elimination round, the competing artists will be tested on their stamina, strength and efficiency as they create a large-form piece or mural in hard to reach locations and under harsh conditions. Joining BUA on the judges’ panel is the Director of Pop International Galleries, Lauren Wagner, who brings a fresh perspective to the competition and demonstrates that there is an ability to merge the gallery and street art worlds together.
Justin BUA; Executive Producer, Host and Co-Judge
A groundbreaking, award-winning artist for over 20 years, Justin BUA began his career in the world of commercial art, designing and illustrating a myriad of projects from sports opening sequences and CD covers to video games and advertising campaigns. He is internationally known for his best-selling collection of fine art posters and has a vast list of clients including brands such as Target and Nike, as well as prominent figures such as former President Bill Clinton and Eva Longoria. Recently, BUA was appointed to the prestigious Citizens’ Stamp Advisory Committee (CSAC), which evaluates all stamp proposals received by the United States Postal Service. In June 2013, BUA became the first artist to launch an online school with ArtistWorks, allowing beginning and advanced students around the world to study his curriculum and interact one-on-one through video exchange.
Lauren Wagner; Co-Judge
An expert in the exhibition of artists across various platforms with over a decade of experience, Lauren Wagner is the Director of Pop International Galleries. After graduating from Wagner College with a Bachelor of Science in Arts Administration, she went on to study at Johns Hopkins University to get her Master of Arts in Museum Studies. While working in Miami, she built up her clientele to over 60 of the city's most talented artists across various galleries and exhibitions. In 2012, Wagner switched to the profitable art market of Manhattan where she oversees two locations. With a deep interest in pop and urban art, Wagner has a unique ability to build intelligent and up-and-coming collections for her clients and galleries.
• “Ladie One” – Miami, FL
For more “Street Art Throwdown” content, fans can visit the official show site to see exclusive video, behind-the-scenes photos, cast blogs, news, interviews and bios. While each episode premieres, viewers can see and interact with real-time content synched to the show, including chats, photos and more in Beamly TV rooms on the website. In addition, fans can check out the official Facebook page and join the conversation on Twitter or Instagram using the hashtag #StreetArtThrowdown.
“Street Art Throwdown” is produced by Sony-owned Embassy Row with Michael Davies, Julia Cassidy, and Andrew Wallace serving as Executive Producers and Ugly Pretty Productions with Justin BUA and Darin Chavez serving as Executive Producers.
About Oxygen Media
Oxygen Media is a multiplatform entertainment brand that targets young, multicultural women. Available in 80 million homes, Oxygen Media is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. For more information visit www.oxygen.com and to follow us on Twitter at www.twitter.com/OxygenPR.