It's unusual for a brand new television show to generate buzz months before its premiere. While "The Face" doesn't air until February, each new detail that Oxygen releases is covered widely in the press. See Naomi Campbell firing someone, which made far more waves than your average 10-second teaser.
This morning, Oxygen released a 30-second promo that's heavy on host and veteran model judge Nigel Barker. The promo conveys intensity and passion (hear Coco Rocha saying "this is war"), but it also provides the very first glimpse of some of the aspiring 24 models in the competition.
Six seconds into this promo, we see Nigel Barker welcoming the models to "The Face." Don't blink, because they only appear as a flash on the screen (captured below for your ease of viewing).
At the eighth second, we see four contestants posing for a shoot on what looks to be the Brooklyn waterfront.
Then the teams are teased in rapid succession by showing a few models lining up behind their supermodel coaches. Squint hard. They're in the shadows.
And check back soon to find out the full identities of all 24 model contestants.