Ugly sweaters paid off big time for 2 Chainz this holiday season. While you were wearing that itchy homemade sweater that one aunt gave you, the rapper pulled in two million dollars from his popular Dabbin Santa sweaters.
The sweater features Santa Claus dabbing, the viral dance move from Atlanta that basically looks like you’re sneezing into your arm. “Me and my team were trying to come up with some successful designs to get our merch moving. We took the dab, which is a trend, and we just turned it into a business. We played around with a few designs. We realized what my fanbase wants to see,” Chainz shared with Forbes.
The publication reports that 2 Chainz got into the holiday spirit and donated some of his profits to good causes. Through his T.R.U. Foundation, he paid for a year’s rent and new furniture for Deirdre Plater, a disabled veteran and single mother from Palmetto, Georgia, and donated a minivan to an Atlanta family who lost everything in a house fire.
“I don’t want people to think this was an overnight success,” explains the rapper. He says he lucked out from the dance craze. “We’ve been trying with a bunch of designs for a couple years now. This is just timing meets opportunity.”
It’s not too late to get your yuletide dab. The sweaters run for under $35 and can be purchased here.