What would Amber Rose do? Fans will soon be able to create their own versions of the model-turned-feminist and connect with her in a new game with Zoobe.
According to Bossip, the game lets fans create their own, customizable 3-D Amber Rose alter ego. “Now is your chance to have ME come to life right in front of your eyes!” Amber Rose shared in a press release. “MUVA loves connecting with her Rosebuds. I’m excited to see the wonderful things my fans will create with my 3-D character." “We are extremely proud to add Amber as our first Zoobe Star to our character cast. She has an enormous social media presence, and is constantly challenging the ways in which celebrities remain in touch with their fans,” says Norbert Richard Meinike, Chief Marketing Officer at Zoobe. “Much like all of our characters, Amber does not shy away from having strong opinions, and we love colorful personalities! At the moment, there isn’t anyone else out there who we see as a more perfect Zoobe Star.”
Following the immense success of Kim Kardashian's Kim Kardashian: Hollywood game, which at one point was raking in nearly a $1 million per day, it's no surprise celebrities are expanding into tech.
Amber's character will be unveiled at SXSW on March 13. The app will be free on iTunes and Google Play.