Livia, the feminine product marketed as "the off switch for menstrual pain," is promising to change the struggle of menstruation for life.
According to its description, Livia is a technology based on something called the 'Gate Control Theory.' After attaching the two electrode pads from the device to your areas of pain, the Livia begins to transmit a pulse that is said to keep the nerves "busy." "Busy nerves means that the nerve-gate is closed, therefore pain signals cannot pass through and are unfelt," the site says. Livia is "a drug-free solution for menstrual pain. With one single touch, the tiny device closes the 'pain gates' by stimulating the nerves and blocking the pain from passing to the brain. No more pain, no more pills."
And sure, we've heard this before. Pills claim to do it. Massage devices claim to do it. And even holistic practices such as meditation are said to do it. But apparently this is the real deal.
Its co-founder, Chen Nachum, is a software engineer and entrepreneur. Zvi Nachum is medical patents developer and electronics engineer, and the brain behind the creation. Adding to their immediate team are women and men with experience in women's health, sciences....and obviously their marketing team (which has been wildly successful).
Whether it was their tactics and/or the fact that the need for a true solution is so dire-- they've surpassed their goal by nearly 1000%. Yes, by nearly one thousand percent! Their campaign kicked off in April with a goal of $50,000. To date, they've raised $474,727 in support, the bulk of which was pledged with the guarantee to receive the product in its first delivery batch, October 2016.
Benefits of the product are listed as: works instantaneously, drug free, no side-effects, relieves pain for as long as it's on, you can't build a tolerance, and buy once and use for years.
Definitely sounds like a great alternative to pills, given the amount of money we already spend on feminine products yearly.
You still have 13 days to donate to the cause and become an early receiver of the product. And if you're not yet convinced, just look at this cute advertisement below.