Last year, Ben and Jerry's took a stance to stand with one of their independent owners who pledged to implement the "hands up, don't shoot" campaign at their location. Today, the company has taken a more direct stand against police brutality with a statement in support of the Black Lives Matter movement.
The ice cream giant posted a photo of a banner reading "Black Lives Matter' on Twitter yesterday, along with the caption, "Choosing to be silent in the face of such injustice is not an option," and a link to a longer statement to their website.
"Black lives matter. They matter because they are children, brothers, sisters, mothers, and fathers," the longer statement reads. "They matter because the injustices they face steal from all of us — white people and people of color alike. They steal our very humanity."
"Systemic and institutionalized racism are the defining civil rights and social justice issues of our time," it continues. "We've come to understand that to be silent about the violence and threats to the lives and well-being of Black people is to be complicit in that violence and those threats."
The statement went on to call for direct action, asking the reader to join Nen and Jerry in "not being complicit."
"It's been hard to watch the list of unarmed Black Americans killed by law enforcement officers grow longer and longer," it reads. "We understand that numerous Black Americans and white Americans have profoundly different experiences and outcomes with law enforcement and the criminal justice system. That's why it's become clear to us at Ben & Jerry's that we have a moral obligation to take a stand now for justice and for Black lives."
Following the announcement, some are calling for a boycott of the ice cream company; others are pledging their support. You can read the full statement on their website here.
[Photo: Getty Images]