Beyonce Investing In WTRMLN WTR, Sure Why Not?

When life gives you watermelons, make WTRMLN WTR.

By Eric Shorey

Ok, sure, there seems an obvious strangeness in Beyonce naming her latest album Lemonade and then going ahead and investing in WTRMLN WTR (watermelon water, with vowels) only a week later. But hey, Beyonce can do whatever she wants, so maybe just lay off her for a minute! Jeez.

Anyway, here's the queen on her newest subject:

“I invested in WTRMLN WTR because it’s the future of clean, natural hydration ... As partners, we share a simple mission to deliver accessible wellness to the world. This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”

According to Global Grind, WTRMLN WTR has been around for about three years. Jody Levy, the company's creator, is obviously excited about her product's newest supporter. 

“Beyoncé is aligned with many of our company’s core values, especially our commitment to empowerment and passion to ‘seed change and spread liquid love’ among fitness enthusiasts,” said Levy. “She is an inspiring human whose involvement will help educate the world about the importance of putting clean food and drinks into our bodies so that we can all be happy and healthy.”

And, in case you're wondering, WTRMLN WTR is organic and has some god damn lemonade in it. OK?! You can find the exciting beverage at Whole Foods, Krogers, Costco, and Sprouts.

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