Pride is here, you can share snaps for a good cause. W Hotels has commissioned artist Baron Von Fancy to create custom Snapchat filters celebrating nationwide marriage equality. Anytime someone uses the filter, W Hotels will donate a dollar to the Human Rights Campaign, according to Out.
The three location-based filters read “Love Won,” “I Am What I Am,” and “The Road to Equality Has Never Been Straight.” They can be placed over photos and videos at and around W Hotels.
“W Hotels has always been ‘out’ about our support of the LGBT community, and we see our guests share their pride from our hotels on their social media channels daily. Last year, we joined forces with HRC in the fight for marriage equality, and while they were successful with the Supreme Court’s landmark decision, the fight for true equality is far from over," said W Hotels Global Brand Leader Anthony Ingham, about the campaign. "I’m psyched to help W show their pride this season," says Baron Von Fancy. "My work says what people sometimes think they can’t say out loud, but W guests are bold and audacious and don’t shy away from sharing how they feel. Having W put my work on Snapchat helps spread the message even further, and I love that.”
Get your Pride snap on!