James Charles just made history. The 17-year-old makeup artist just became the first ever male ambassador for CoverGirl cosmetics.
"First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand," he wrote. "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard."
USA Today reports that Charles will star in CoverGirl's new mascara campaign, "So Lashy," set to debut this month. The company seems pretty psyched about the new addition to their family and posted a welcome video on their Instagram page, encouraging their followers to show their support for James by using the hashtag #CoverGirlJames.
You may already recognize Charles; his senior photos went viral last month for being super glam. He even brought his own lighting to picture day to make sure his "highlight would be poppin'." Clearly, this is a kid who's destined for greatness.