Customers Are Pissed After ASOS Advertises 'Slave' Shirt On Black Model

Not a good look, ASOS.

By Sharon Lynn Pruitt

Guys, guys, guys. What are you doing? No, seriously - what are you doing? Fashion giant ASOS has been catching some major heat after posting a photo on their website of a black model wearing a shirt that reads "slave." Customers were quick to call them out because labeling a black person a "slave," no matter how indirectly, is never going to go over well.

The company responded by removing the shirt from their website, in addition to pointing out that the product was part of the ASOS Marketplace: a separate retail website that sells products friom outside designers.

"Marketplace is a collection of independent sellers who must agree to our terms and conditions when they join," ASOS told TODAY. "Whenever we find products that violates our policies we remove it immediately. There is also a 'report this item' link under every product picture. If you'd like to find out more about what is prohibited, please visit the Marketplace website."

The brand that produces the shirt, the UK-based Wasted Heroes, took to social media to explain that their intentions were not to be offensive.

Still - no one saw this coming?

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