"Pump it up." Three words that may define the next rap beef.
The song is a new collaboration with French Montana, and you can hear the offending line at the end of the video. "Pump It Up" refers to a 2003 song by Budden, and is arguably his biggest hit.
It would have been a harmless reference if it weren't for the tension that's been bubbling between them. Prior to this, the Toronto superstar and Joe Budden have been chummy. So what happened?
Speculators cite that Joe publicly criticized Drake's Views album harshly and caused tension. "I think that that kid on that album that I heard sounds real f-ckin’ uninspired," Joe says in his I'll Name This Later podcast, per Hip Hop DX. "[Producer] 40 you sound amazing. 40 continues to progress. Drake you do not." He continues by saying that Drake jumps on trends instead of inspiring them. "I miss the Drake that starts the waves, not hops on other waves. And I’ll say it again: I miss the Drake that pushes the f-ckin’ agenda, not lets the agenda push him."
Joe is withholding judgment on the song for now, saying that we shouldn't jump to conclusions. Until the full song comes out, rap fans wait with anticipation.