Donald Trump's Tweet About Ivanka Actually Helped Nordstrom

It's so beautiful. 

By Eric Shorey

President Donald Trump and his team have been laughably upset over stores like Nordstrom and TJ Maxx distancing themselves from his daughter Ivanka Trump's clothing and accessory lines. The President even took the time out of his busy day to call out the high-end retailer for their "unfair" treatment of his scion:

Donald may have thought his tweet would discourage people from shopping at the store, but turns out the publicity might have beeen pretty good for the company, seeing as their stock is on the rise. Teen Vogue noted that despite a brief dip following the tweet, Nordstrom's stock has gone up almost five percent since the start of the day. (Other companies have suffered worse fates following petty social media attacks from the POTUS, with Lockheed Martin, General Motors, and Toyota stocks falling after Trump's criticisms.)

 "We've said all along we make buying decisions based on performance,” said a Nordstrom spokesperson about their decision to no longer carry Ivanka's brand, perhaps strategically downplaying the political element of the choice.

“Over time, consumers become numb to a message,” she said. “At some point, with the velocity of Trump’s tweets, it’s likely that investors may become more ‘numb’ to his tweets and react in a more muted fashion," commented Kimberly Whitler, a marketing professor at the University of Virginia.

“Politics certainly do matter in fashion,” added Mary Embry, a retail merchandising professor at Indiana University, “but the strength of the Nordstrom stock validates the strength of the decision making of that retailer that is based on absolutely knowing its customer ... The president is not seen as having any particular expertise on fashion.”

Meanwhile, Trump's disinformation dominatrix Kellyanne Conway could face actual consequences from her decision to endorse Ivanka's products on TV (a move which NYMag described as"completely illegal"). Trump's easily angered Press Secretary Sean Spicer announced that Conway “has been counseled” about her behavior. Bipartisan calls for a more thorough investigation into the matter have been launched as well.

A bigger question on my mind: don't these government officials have more important things to do than worry about what clothes Nordstrom is selling?!

[Photo: Getty Images]

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