Curly-haired ladies, let your hair down-- there’s an emoji for you! We all know that the choices for smartphone emojis are limited and unless you have smooth and pin-straight hair, you're pretty much left out. The brilliant folks at Dove are changing this. As part of the brand’s Love Your Curls campaign, they're launching a series of curly-haired emojis this month.
The Dove Love Your Curls Emojis feature women with long, short, loose and tight curls in brunette, blonde and redhead hues. Users can select hair length, curl type and skin tone. The emojis are free in the App Store and Google Play starting today.
“Knowing how prevalent and widely used emojis have become, it was saddening to us there remained no reflection of curly hair in the official keyboard, even after recent updates," Rob Candelino, Dove VP of marketing, tells Mashable. "The best part about using emojis is being able to express a feeling, thought or sentiment with an icon that is representative of you."
Dove has also partnered with Twitter so that every time someone tweets #LoveYourCurls, a curly-haired emoji will pop up.