Fashion magazines and mainstream style blogs are always a few years behind the underground, but street styles have been flourishing on the internet for a while now, even though many of them started off as inside jokes. We're rounding up our favorite subterranean steez's so you can be ahead of the curve when Fashion Week rolls around to New York next week.
1. Health Goth
Normcore is a sort of anti-fashion movement focused on fitting in rather than standing out. Intentionally ugly and uninteresting outfits are key here. Although one could read the movement as decidedly anti-capitalist, normcore has become (perhaps accidentally) ultra-trendy in various art-scenes, where creatives compete for the least eye-catching outfits to show off how faux-poor they are. Inspirations include: Jerry Seinfeld and Doug Funny.
Memecore was featured in a particularly nastily-worded takedown by Gawker writer Sam Bidle. Large scale prints worn ironically with emojis and/or cats and/or snack foods are memecore's modus operandi. The high-fashion version would be something like Moschino's Spongebob and McDonald's inspired collections.
Alternatively known as “tumblrwave” or “post-internet”, Vaporwave is the artier cousin of memecore. Glitchy and cynically nostalgic, Vaporwave is inspired by 80's and 90's early net culture and graphics. While vintage pieces are important, maximalist and overwhelming interpretations of those styles are more dominant here. Vaporwave started as a music/art movement and has only recently become wearable.