I Love the 90s: Beauty Throwback!

Love live Lip Smackers and body spray!

By Sowmya Krishnamurthy

Cola-flavored lip balm, French tips and drawn-on eyebrows. If you were a fly girl in the 90s, you know exactly what we’re talking about (and there are probably Polaroid photos to prove it). Dust off your pink Caboodle case for our roundup of the most radical, phat and embarrassing beauty trends of the 90s.

1. Lip Smackers


In the 90s, Bonne Bell Lip Smackers dominated the lip balm game. The brand offered an array of colorful and flavorful lippies for young and teenage girls in tasty, unique flavors like strawberry, cream soda and—my favorite—Dr. Pepper. Lip Smackers turned lip moisturizing into a collectible activity. Lip Smackers definitely accompanied many awkward first kisses and dates. 

2. Super Skinny Eyebrows

In the 90s, thin was in. Women strived for waif-like brows and plucked waxed and shaved them for this look. Many took them completely off and drew them back on with pencil.

3. Black Lip Liner

Lip liner is meant to accentuate lipstick, but back in the day, it was a beauty statement all by itself. One of the most cringe-worthy trends was using a dark liner and filling it in with a lighter color. Even supermodels like Naomi Campbell weren’t safe from the two-tone look. 

4.  Dark Roots

Do blondes have more fun? In the 90s, bottle blondes made no point in trying to hide their natural hair color by letting their roots show. A-listers like Madonna were often seen with their dark roots peeking out with no touch up in sight. 

5.  Super Straight Hair

It’s hard to remember life before the professional blow out. In the 90s, pin straight and seriously flat hair ruled. 

6. Glitter and Sparkle

The term “bling” was invented in the 90s, so it’s no surprise that sparkly fairy dust made its way into our makeup bags. Glitter was in everything from eye shadows to body lotion to Britney Spears’ chest. We love a little sparkle, but glitter got on everything. So many countless hours watching Dawson’s Creek and washing glitter out of our clothes.

7. Streaky Highlights

Subtlety was not a thing in the 90s. If you got highlights, you wanted the entire world to know that you got them. Natural blended hair color was ditched for chunky, streaky highlights.

8.  So Blue

Why so blue? Maybe everyone in the 90s was depressed because heavy, blue eye shadow was all the rave. Even young stars caked on the blue stuff, making them look much, much older.

9. Brown Lipstick

How does one lipstick infiltrate everyone’s makeup bag? Everyone (regardless of skin tone) seemed to have that one shade of brown lipstick that they wore time and again in the 90s. 

10. Body Spray 

Cucumber Melon. Love Spell. If these words mean anything to you, you probably owned a ton of body sprays. Like Lip Smackers, racking up body sprays (and lotions) became a national pastime in the 90s. Stores like Victoria’s Secret and Bath & Body Works supplied us with a lifetime of overpowering memories. 

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