Is The New Black Dating App Smoochr Racist?

Smoochr selects matches based on skin color and hair type.

By Sowmya Krishnamurthy

There's a dating app for everybody but when does having a type lead to being low-key racist? That's the big question around the new black dating app Smoochr. The app lets users select matches based on specifics like skin color, hair texture, and even lip size.

Here's where things get weird. Under complexion, users are asked to describe themselves on a spectrum ranging from "Mocha" to "Latte." Is this Starbucks or a dating app? Users then have to describe their lips (something we've never seen on a dating app) with words like "Duck lips" and "Soup coolers." The Root shares screenshots:


Smoochr has been--understandably--dragged by many on Twitter for promoting colorism as well as discrimination against Black people within the LGBTQ community (the app only has heterosexual hookups).

What do you think of Smoochr?


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