Gender-bending rapper Mykki Blanco recently spit the sentence "They don't want to see a man in a dress succeed." If Louis Vuitton's newest campaign is a suggestion of things to come however, that statement might not stand for much longer.
Why's that? Because Jaden Smith has been named the new face of Louis Vuitton's latest campaign. The twist? He'll be modeling their womenswear.
LV creative director Nicolas Ghesquière made the announcement over his Instagram yesterday:
In the posts, the 17-year-old Smith scion is seen wearing clothes from the Louis Vuitton Spring/Summer 2016 womenswear collection, which debuted at Paris Fashion Week late last year.
Smith is no stranger to gender non-conformity and outlandish fashion, having been spotted in a handful of eccentric outfits over the course of 2015. He spoke about his sartorial decisions in an interview with GQ: “I’m just expressing how I feel inside, which is really no particular way because everyday it changes how I feel about the world and myself, but I like wearing super drapey things so I can feel as though I’m a super hero, but don’t have to necessarily wear super hero costumes everyday,” he said.
As leader of Louis Vuitton, Ghesquière isn't shy about avant-garde decision making either. Last month he decided to name Lightning from Final Fantasy XIII (yes, a video game character) as another spokesperson for his brand.