Kim Kardashian's new makeup line, KKW Beauty, isn't even out yet and it's already attracting a ton of controversy.
Kim announced her latest beauty project on social media earlier this week and dropped her first promo pic on Twitter yesterday. The ad for Kim's "creme contour and highlight kit" features the entrepreneur rocking a sleek, high ponytail, but it's not her hair that people are talking about this time around; whether it's makeup, lighting, or a combination of both, many on Twitter felt that Kim's skin looked noticeably darker in the photo than it usually does.
People on Twitter definitely noticed Kim's change in hue, and didn't hesitate to call her out on it.
"You black now sis?" one Twitter user wrote. Another chimed in, adding, "You don't have to do blackface."
Take a look.
Some fans saw nothing wrong with the photo and defended Kim in the comments.
Kim has yet to respond to the Twitter drama but she has made the controversial photo her Twitter icon, so maybe that's answer enough. What do you think? Sound off in the comments below.
[Photo: Getty Images]