Whatever you think about the Kardashians personally, you have to admit that they have an empire. In addition to their reality show and public feuds, the Kardashian brand includes fashion and beauty. Kendall and Kylie have their bag and swimsuit collections, though Kylie is focused on her lip kits, and there’s bonafide Kardashian kontouring kits available for all (although not of their doing).
It looks like Kim Kardashian is expanding her empire even further and is starting to look for beauty bloggers to join her ranks. Pop Sugar first reported on an open call for anyone interested in the art of YouTube tutorials for a new show. It’s a competition in the style of Project Runway, though it’s unclear if Kim will be hosting like Heidi Klum.
The prize is pretty big: winners will be the Beauty Director of Kardashian Apps. That sounds completely made up - and it is - but it could probably lead to a lot of opportunities for someone with the right skills. Traditionally, beauty directors are journalists, so what skills Kim Kardashian is actually looking for probably relates mostly to creativity rather than experience.
And to think, it all starts with some foundation, an iPhone, and a dream.